If you run a small business, you probably wear many hats. You’re the CEO, the marketing department, the HR manager, the person who secures your business insurance, and, in many cases, the technology expert. The last role is increasingly important, as business technology is the engine that drives many businesses forward. That might be a point-of-sale system that tracks inventory or a cloud-based project management tool that keeps everyone on your team in sync, but the right tools can be the difference between surviving and thriving.

Building meaningful connections through digital platforms can help small businesses grow more quickly while discovering new business opportunities they might otherwise overlook. This can be true whether you use LinkedIn, Facebook, Instagram, or another platform. Let’s look at how, besides creating content, you can start meaningful conversations via social media networking.

For small business owners, marketing can often feel like a puzzle with too many pieces. With so much advice available, it can be challenging to know which marketing ideas for small businesses are worth your time and, more importantly, your budget. The good news is that effective marketing doesn't have to be complicated or expensive. The key is to focus on a few core strategies, execute them well, and build from there. Whether you’re just starting or looking to refresh your approach, here are some small business marketing ideas that actually work.

For ambitious entrepreneurs, starting a small business is just the first step. The real dream is to see it thrive and expand. But as your business gains traction, you'll reach a critical fork in the road: Are you looking to grow your small business successfully, or is it time to focus on scaling your business?

Operating a small business can be exciting and rewarding. It’s also inherently risky. Many types of unforeseen events can produce unexpected expenses, including workplace injuries, property damage, mistakes, auto accidents, and cyberattacks, to name just a few. That shouldn’t discourage you as a business owner, but it should prompt you to take action to protect your company. One way to do that is to create a risk management plan.

As a business owner, one of your most precious resources is time. It often feels like there’s just not enough of it. While you can’t magically create more hours in your day, you can use the existing ones more effectively by leveraging proven tips for time management in business.

Cash flow refers to money moving into a business (like from sales revenue) and out of it (for critical expenses like rent, salaries, and business insurance). While it's important to focus on profit, cash flow can be a more real-time indicator of how a business is performing.

Climate change has been happening for decades, but the world is feeling its effects more than ever today. That includes businesses—large and small—that are being impacted by storm damage, supply chain disruptions, resource scarcity, and other factors intensified by climate change. To be successful, business owners need to recognize and adapt to this new challenge, including understanding the link between business insurance and climate change.

Companies today are increasingly offering employee wellness programs. These perks benefit employees and companies in several ways. However, if you’re a business owner who is thinking about implementing one, it’s crucial to consider the business insurance implications.